Retention marketing calculator


Evaluate retention marketing impact on repeated sales revenue
and customer lifetime value

Set your annual parameters:

Please choose annual sales parameters for a business you want to evaluate:

Enter your values or enter Total order count and values will be created automatically
based on probabilities

Payoff for % increase conv. (lift), from 1 time buyer to 2

Extra annual revenue generated by repeated purchases:
Extra average revenue per customer:
Extra repeat customers:

Revenue per Purchase Frequency

Total % revenue generated by repeated purchases:
Avg. Customer lifetime value of a 1-time buyer:
Customer lifetime value of a repeated buyer:

Repeat Purchase Probability

2nd time buyers likelyhood of buying again increases
by (in compare to 1 time buyer):
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