Retention marketing calculator
Evaluate retention marketing impact on repeated sales revenue
and customer lifetime value
Set your annual parameters:
Please choose annual sales parameters for a business you want to evaluate:
Average order value:
Total order count:
Enter your values or enter Total order count and values will be created automatically
based on probabilities
1 time buyers:
2 time buyers:
3 time buyers:
+ add more
Increase in conversion rate from 1 time to 2 time buyer, %:
Calculate
Edit sales parameters
Payoff for
% increase conv., from 1 time buyer to 2
Revenue per Purchase Frequency
Repeat Purchase Probability
Payoff for
% increase conv. (lift), from 1 time buyer to 2
Extra annual revenue generated by repeated purchases:
Extra average revenue per customer:
Extra repeat customers:
Revenue per Purchase Frequency
Total % revenue generated by repeated purchases:
Avg. Customer lifetime value of a 1-time buyer:
Customer lifetime value of a repeated buyer:
Repeat Purchase Probability
2nd time buyers likelyhood of buying again increases
by (in compare to 1 time buyer):
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